The Eminem Cycle
Make an album about how fucked up your life is, how you keep making poor decisions, and how much you hate everything; and then two to four years later release another album about how you’re recovering from your shitty lifestyle, and how you’re getting “better”. People who also choose to live shitty lifestyles will instantly feel a connection with you because they’re also stupid, and throw their money at you.
Rinse and repeat, make millions of dollars.
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